Wingredients, a flexible food blog identity for the win!
Inspired largely by the typography on vintage varsity jackets, the logos were created to evoke a feeling of a “win” without feeling like mainstream modern sports. Each month there is a new ingredient and three different recipes of what to do with it.
Stop motions were created with the food of the month by letting the material dictate the letterforms of each “W”. In total, we created 8 stop motion pieces to supplement the clients’ social channels over the past year.
Client: Wingredients
Role: Creative Direction, Art Direction, Design
